{"id":42,"date":"2026-09-20T19:23:19","date_gmt":"2026-09-20T19:23:19","guid":{"rendered":"https:\/\/retailascinema.com\/?page_id=42"},"modified":"2026-11-03T05:03:34","modified_gmt":"2026-11-03T05:03:34","slug":"about-the-autor","status":"publish","type":"page","link":"https:\/\/retailascinema.com\/index.php\/about-the-autor\/","title":{"rendered":"About the Autor"},"content":{"rendered":"\n
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I\u2019m Mi Joo Kim. <\/p>\n\n\n\n

I work where brand ambition becomes a human experience.
For more than twenty years, I have shaped the places where people encounter brands, discover something about themselves, and decide what matters to them. My work connects strategy, psychology, emotion and commerce through the physical experience of a space. I began in brand consulting in Seoul, Korea. My career then took me through China, Japan, Hong Kong and Singapore to France, building teams, developing retail concepts and translating brand ideas across cultures. Each move brought a different way of seeing: what draws people in, what makes them feel welcome, how they discover value, and what gives them the confidence to choose.<\/p>\n\n\n\n


With L\u2019Or\u00e9al, that journey has spanned China\u2019s rapid expansion, the precision of Japanese brand expression, the complexity of Asia Pacific travel retail, and global leadership in retail design excellence for L\u2019Or\u00e9al Luxe. My work moves between the intimate detail of an encounter and the teams, decisions and systems that allow an experience to work across markets.
Across those scales, one question keeps returning: what are we trying to make happen to a human being?<\/p>\n\n\n\n


This is where Retail as Cinema begins.
A place unfolds over time. There is anticipation before arrival, an opening scene, a rhythm of discovery, an encounter that changes something, and a memory that travels home with us. Light, space, objects and people all play a part. The experience depends on how they come together.
Cinema gives me a language for that work: story, direction, casting, sequence, performance and production. It also gives me a way to examine the responsibility of bringing those elements together with intention.
The person entering the space remains the author of their own story. We set the scene, create the conditions, and leave room for them to choose.
I created this journal to develop that thinking in public. Here, I gather essays, field notes and questions from practice and everyday life\u2014exploring how spaces earn our attention, create desire, build trust and stay with us.
These are the beginnings of a book, and an invitation to look more closely at the places we enter.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m Mi Joo Kim. I work where brand ambition becomes a human experience.For more than twenty years, I have shaped the places where people encounter brands, discover something about themselves, and decide what matters to them. My work connects strategy, psychology, emotion and commerce through the physical experience of a space. I began in brand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":4,"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":109,"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions\/109"}],"wp:attachment":[{"href":"https:\/\/retailascinema.com\/index.php\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}